Yoke Apparels is a made-to-order, slow fashion, handmade clothing brand; made from natural and high-quality fabrics. ‘Yoke’ is a sewing term, meaning “a strategically placed pattern piece that holds a vital role in garment construction. Typically found in the shoulder or waist area, yokes serve both functional and aesthetic purposes”. The brief for the branding was to be playful, fun, vibrant, and happy. The colours needed to be gender neutral and reminiscent of the pilbra, (where the client once lived.)

The deliverables for the project were a full logo set, colour palette, typography set & brand pattern. The overall identity feels handmade, joyful, and true to the slow-fashion heart of Yoke. An egg silhouette is subtly incorporated into the word “YOKE“. The brand pattern is an abstract interpretation of sewing pattern pieces.